Winding Up for Success
By all accounts, 2008 has been a
successful year for Security
Products magazine, and we have
our readers and advertisers to thank for
that. Numerous contributing writers have
taken time to offer case studies and feature-
length articles, and manufacturers
have sent us new products, giving freely of
their time, talents and efforts. To each of
you, I offer heartfelt thanks.
We’ve planned a spectacular year for
the Security Publishing Group at 1105
Media Inc. We have launched our newest
stand-alone magazine for 2009, Network-
Centric Security, which will publish six
times in 2009. Its content is aimed at the
point where the physical and IT security
worlds converge. Security Products magazine
stands as a catalyst for success. As
always, we’ll continue to cover the topics
that matter most to the industry.
We’re focusing three supplement issues
on the business continuity/emergency
response arena. Some of our focus will be
on mass notification. This also means we
will tap the disaster recovery market and
crisis communications and response. We
expect to narrow our focus on such verticals
as risk management, banking and
insurance, government involvement,
healthcare and education.
Another vertical market that Security
Products magazine will focus on in 2009
will be school security. We are planning
three editorial supplements next year—
January, July and August. Our January
supplement will highlight the K-12 setting,
while the July issue will be focused
on campus security. August will approach
the school security issue as a whole.
We began publishing materials on the
monitoring venue in 2007, and in 2009,
we’re going back. We expect to examine
the central station in March, then revisit
monitoring in June and September. We’ve
had excellent support in the past to explore
these markets, and we expect that to continue
into our 2009 campaign. We will look at
technology changes, the commitment of
central station employees and how the IT
world converges into this scenario.
Monitoring is driven by the human
factor: how a person interprets what a
camera sees. I’ve been fortunate enough
to tour a handful of central stations, and
employees always seemed to be primed
to help the customer.
Our final two supplements of 2009 will
take a look at the role of distribution.
There are several firms that work hand in
hand with security manufacturers, and we
want to share with you the role they play.
The distribution segment of the industry
serves a unique and vital role, so in April
and November, we’re going to take an indepth
look at how new products are marketed
and distributed worldwide.
Another focus for 2009 will be providing
Web site-exclusive articles. These articles
will mirror our editorial calendar,
providing timely information you’ll only
be able to find on our Web site. For
instance, in January our Web site will feature
Web exclusives on airport security
and school security.
As we wind up for success in 2009, it’s
important to take a quick look at this year
to measure what we have accomplished.
There are a number of podcasts on our
Web site.. Perhaps our most exciting accomplishment
is the launch of the Safe and
Secure TV program. This is an incredible
news magazine in which we feature industry
experts on topics such as infrastructure
security, school security, network-centric
security and food supply security. This
also may be found on our Web site, and
we’re planning similar forums for 2009.
Because we’ve launched our print
product into the world of online magic,
there are several hosted webinars, also on
the Web site in the archives. The most
recent Webinar highlights school security,
offering valuable insight into IP cameras,
storage devices and software—all necessary
options to keep school security functioning
at the highest level.
About the Author
Ralph C. Jensen is editor-in-chief of Security Products magazine.