Solink Introduces Contextual Analytics to Help Customers use Video to See Big Data

  • Mar 21, 2014

Solink Corporation is pleased to announce the release of its unique event-based video discovery platform at ISC West 2014. Solink was founded to address the predominantly unstructured, undiscoverable and inaccessible nature of recorded surveillance video and make it an invaluable resource for the entire enterprise. With over 400 Petabytes being created and stored daily, recorded video has become the epitome of “Big Data”. Solink connects surveillance video with the rest of the enterprise– databases, transactional systems, and sensors to enable context-driven insight – called contextual analytics.

Working with a variety of technology partners, Solink’s platform currently enables applications for the financial and retail marketplace. These applications give employees and managers an easy-to-use tool to identify and process operational challenges that are better resolved through video. The platform is designed for large-scale environments where hundreds or thousands of locations need to be consistently monitored.

Solink’s banking application provides financial institutions the ability to monitor suspicious activity at ATMs and Tellers detect and prevent fraud. For example, when multiple cash transactions take place, and the surveillance video shows a single customer present during all transactions then this irregular behaviour may indicate a form of fraud.

For retailers, Solink’s application identifies customer and employee patterns and creates visualizations, such as heat maps to identify purchasing habits. Data such as inventory logs, loyalty cards and transactional data is automatically paired with recorded video to gain unique insights into buying patterns and sales conversion. Retailers use contextual analytics to track in-store customer movement, increase operational efficiency and optimize store layout.  The application also provides retailers with “contextual” exception based reporting capabilities.

“Solink is helping banks and retailers make more informed decisions through video. This includes how to best protect assets, become more competitive, and increase employee productivity,” said Mike Matta, Solink Co-Founder and CEO.  “Solink is also expanding its applications into other Big Data relevant verticals that are able to use video to find more efficient ways to leverage existing data streams.”

Solink is funded by Wesley Clover International – an early investor in March Networks.

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